The word is usually considered a pejorative term that describes “feel-good” measures, in support of an issue or social cause, that have little or no practical effect other than to make the person doing it feel satisfaction. The acts tend to require minimal personal effort from the slacktivist.
Slacktivist activities include signing Internet petitions, joining a community organization without contributing to the organization’s efforts, copying and pasting of Social Network statuses or messages or altering one’s personal data or avatar on social network services. Although there is not much behavioral research behind this activity, the general perception about these activities is not just to feel satisfaction about helping a cause, but also helps in social-net-workers to present themselves as socially benefiting people, as well as making people feel guilt-tripped into spreading what is effectively chain-mail.
The Joint United Nations Programme on HIV/AIDS describes the term “slacktivist”, saying it “posits that people who support a cause by performing simple measures are not truly engaged or devoted to making a change”.
This is something that people on Tumblr and Facebook need to learn. With all of these “reblog if you care” or “if you dont reblog, then you dont have a heart” and the various Facebook status chains about Cancer.